Q&A: Aimee Atteberry, C-Ville Weekly & VPA Board Member

2019-07-12T15:08:37+00:00July 12th, 2019|
This week we had the pleasure of talking with VPA’s newest board member, Aimee Atteberry, publisher of C-VILLE Weekly.

Atteberry talks to us about how she got started with newspapers, the import
ance and role papers play in the communities they serve and more.
Please introduce yourself.

My career started with C-VILLE Weekly in 2006 as a salesperson. I was promoted to classifieds manager in 2007, associate publisher in 2008 and publisher in 2013. I oversee the operations of the entire business with my two lead staffers: my Sales Manager and my Editor-in-Chief. C-VILLE Weekly started back in 1989 as the C-VILLE Review. It published twice a month and then in 1994, it became the weekly that it is today.

My father was in the Army, so as a child I traveled and lived all over Europe and the States. I ultimately ended up in Los Angeles, where I graduated high school and college (University of Southern California). My career began right after college, in 1992, in sales. I’ve had a career in sales ever since. I moved to Charlottesville in 2005 and worked a year at The News Virginian before taking a job at C-VILLE Weekly in 2006. I’ve been married for nine years to a former Gannett IT Director (The Staunton News Leader) and we live in Charlottesville with our dog named, Dallas.

Did you always want to become a publisher?

I didn’t. I was always in sales and I joined C-VILLE as a salesperson. However, I eventually took on more and more responsibilities and fell into the role. It was not something I was striving for though. I have found the publisher role to be rewarding and challenging. Our industry has changed so much in the past five years. Every year there’s some new challenge we face.

What’s the best way you’ve found to deal with the inevitable changes that come with working in the newspaper industry?

I think, after years of working in the industry, you learn to become creative and nimble. For example, we are fortunate to be able to create new lines of revenue. If I feel we aren’t reaching a certain demographic in our community: for example, the adventurous and athletic readership, then we can launch an outdoors magazine. We did just this in April 2018 with our magazine called Unbound.

What makes newspapers indispensable to a community? What role do you see C-Ville playing in the greater Charlottesville community?

My Editor in Chief has always thought that C-VILLE provides an in-depth perspective on the issues that matter most to the community. We often cover people and their stories that are overlooked by other media.

What would you like to see VPA and the board accomplish in the upcoming year?

I’m excited about this upcoming year, because I will be an active participant on the board. I may want to delay my answer to that question until I learn more about VPA.

What are some of your hobbies outside of work?

I love to cook and have been cooking for family (and friends) since I was very young. My husband and I play a lot of golf during the warmer months. I can’t say that I’m a great player, but I love to play.