Newspaper Media Gets Results
- Superior coverage and reach across multiple platforms.
- Effective advertising solutions that get results.
- Affluent, educated, engaged readers.
- Brand safe advertising environment.
of Americans read a newspaper or visit a newspaper website weekly.
of US Consumers rate print ads (in newspapers & magazines) the most trusted channel for advertising.
Source: 2016 study of 2,400 U.S. consumers by Marketing Sherpa
of local newspaper readers say after seeing an ad they are "somewhat" or "very" likely to purchase.
Source: NAA 2016 Advertising Planbook, Morning Consult 2017, Reuters Institute 2017, Scarborough 2017
of newspaper readers say they take specific actions as a result of reading pre-printed inserts in newspapers.
Source: 2015 study by Coda Ventures
2.9 million Virginia adults over 18 have read a newspaper, newspaper website or newspaper e-edition in the last week.
People who read newspapers in Virginia are 75% more likely to be frequent travelers than nonreaders.
of Virginia newspapers readers are registered to vote in their district; 48% are more likely to vote in local & state elections.