Why Newspapers?

of Americans read a newspaper or visit a newspaper website weekly.
  • Superior coverage and effective advertising across multiple platforms.
  • Affluent, educated, engaged readers
  • Brand safe advertising environment

of US Consumers rate print ads (in newspapers & magazines) the most trusted channel for advertising

Source: 2016 study of 2,400 U.S. consumers by Marketing Sherpa


of local newspaper readers say after seeing an ad they are “somewhat” or “very” likely to purchase

Source: NAA 2016 Advertising Planbook, Morning Consult 2017, Reuters Institute 2017, Scarborough 2017


newspaper readers say they take specific actions as a result of reading pre-printed inserts in newspapers

Source: 2015 study by Coda Ventures

Reach Virginia

Target Consumers with Newspaper Media

2.9 million Virginia adults over 18 have read a newspaper, newspaper website or newspaper e-edition in the last week.
People who read newspapers in Virginia are 75% more likely to be frequent travelers than nonreaders.
of Virginia newspapers readers are registered to vote in their district; 48% are more likely to vote in local & state elections.

Source: Nielsen Scarborough 2017

Virginia Press Services Advertising

Multi-Media Solutions To Get Results

We know Virginia

Through our newspaper members, who are located in communities statewide, we deliver the

reach and results to meet your campaign goals.

What We Offer

  • Advertising, Planning, Negotiation, Buying and Placement

  • Digital Marketing Services

  • Advertising Negotiation and Placement for Print, Inserts, Magazines and Digital
  • Display and Classified Advertising Networks

  • Ad Design Services
  • Press Releases
  • Market Analysis and Research
  • Fulfillment and Reporting
  • We know newspaper media – let us use our industry knowledge to reach your target audience.

  • Our audience reach is vast, utilizing traditional print advertising with newspaper ads, inserts as well as magazines and special sections to news websites and all areas of digital advertising.

  • VPS has simplified the media buying process to one call.

  • From market research and rate negotiation to execution of multi-market campaigns, we streamline the media buying process to save you time and money to maximize your return on investment.

  • Whether you want to advertise in one newspaper, every paper in Virginia or across the country, we’re your one stop shop.

Call Adriane Long at (804) 521-7585 or Susan Wineland-Ii at (804) 521-7580 for more information, or send an email to Advertising@vpa.net