Keynotes & Sessions2019-03-08T15:12:41+00:00

Keynotes & Sessions

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10:00 a.m.-11:00 a.m. Putting Narrative in News: Better writing, Better stories

Jeff Schwaner, storytelling and watchdog coach at the News Leader

Strong writing and storytelling are not optional if you want to produce great journalism. Learn some new ways to think about storytelling as well as some simple tools and techniques to strengthen any story, whether it’s a daily, data story, feature or watchdog project.


11:15 a.m.-12:15 p.m. Making the Old New Again: Using Newsletters to Build Loyalty  

Erica Smith, senior content director at the Virginian-Pilot

Struggling to get a newsletter started, or ready to bring new life to an existing newsletter? We’ll break it down, starting with the basics on building a list and identifying content, then work through how to make sure your newsletter is working and how to elevate the great journalism that your newsroom is creating.


2:15 p.m.-3:30 p.m. Journalists on Social: Making sense of the crowded social media world

Brian Smith, audience growth strategist at the Des Moines Register

Facebook? Reddit? Twitter? Instagram? There are countless ways to use social media as a journalist. We’ll talk through ways to identify where your audience spends most of its time and how to make the best use of your limited time.

10:00 a.m.-11:00 a.m. Drive Money to Your Paper: A Revenue Generating Idea Exchange   

Moderator: Steve Weddle, VP of Lakeway Publishing, publisher of the Central Virginian. Panelists: Shaun Fogarty – Virginian Pilot, General Manager Digital; Anne Adams, publisher and editor of The Recorder; Chad Harrison, publisher of the Star-Tribune

Want ideas on how to drive revenue to your newspaper? Want to hear from high ups in the industry in how they have achieved new sources of revenue and strengthened traditional ones? If you want answers to these questions then this panels is for you.


11:15 a.m.-12:15 p.m. Community Engagement: Enhancing Relationships with Readers and the Public

Moderator: Betsy Edwards, executive director of the Virginia Press Association. Panelists: Tom Silvestri, president and publisher of the Richmond Times-Dispatch; James Maxwell, publisher of the Bristol Herald Courier; Matt Paxton, publisher of the News-Gazette.

Learn about how community engagement provides newspapers the opportunity to work with community members to address important issues and develop viable solutions. Community engagement allows newspapers to expand their brands, enhance the perception of their value and reminds everyone that newspapers are a vital part of the community.


2:15 p.m.-3:30 p.m. PAPER CUTS: Staying Relevant and Solvent

Lincoln Millstein, Senior Advisor to Hearst CEO

In this session, Millstein will share confessions of a digital insurgent inside the turbulent world of America’s newspapers, discussing theme’s from “The Millstein Playbook: Manifesto for staying relevant (and solvent).” 

*This session is a joint session between the advertising and management tracks. 

10:00 a.m.-11:00 a.m. The Power of the News Reader: Highlights from the News Advertising Panorama

Rebecca Frank, VP of Research & Insights, News Media Alliance

This session features insights and highlights from the News Advertising Panorama, a tool developed by the News Media Alliance to help publishers tell the most compelling stories about their audience to advertisers and partners. News Media Alliance Director of Research & Insights Rebecca Frank will provide an overview of the Panorama and share some highlights from the data, and then answer. Frank will also answer questions from the audience about how to use the Panorama to help increase advertising revenue.


11:15 a.m.-12:15 p.m. Doing Digital Differently

Ben Bouslog, Business Development Onboarding Specialist at AdCellerant

Advertising has evolved immensely over the past three decades. Creating wholistic strategies to provide the success we promise can be accomplished for any sized advertiser in any industry, and in any market. Digital advertising can help to refine that branding campaign into a revenue generator for any advertiser – and we can track it. Learn how you can make your current media spend work harder with digital advertising.


2:15 p.m.-3:30 p.m. PAPER CUTS: Staying Relevant and Solvent*

Lincoln Millstein, Senior Advisor to Hearst CEO

In this session, Millstein will share the confessions of a digital insurgent inside the turbulent world of America’s newspapers, discussing theme’s from “The Millstein Playbook: Manifesto for staying relevant (and solvent).” 

*This session is a joint session between the advertising and management tracks.