This page includes information and links to webinars through our partnerships with other media groups and organizations.
Virginia Press Association partners with the ONLINE MEDIA CAMPUS, a partnership of the Southern Newspaper Publishers Association, the Iowa Newspaper Foundation and other press associations throughout the United States and Canada. VPA also partners with Inland Press Association and LocalMedia Association. As part of these partnerships, VPA members are able to participate in these webinars at special VPA member prices. Registration is handled directly with the organization hosting the webinar.
American Press Institute also offers some E-Learning Resources that VPA members can access. The American Press Institute has developed these e-learning courses and videos to support more innovative, high-quality and sustainable journalism. We gather the best insights from industry leaders, our events and our research to create an interactive online education source everyone can access - http://pressinstitute.newsu.org/api-home
Poynter’s e-learning project, News University, is one of the world’s most innovative online journalism and media training programs. From multimedia techniques to writing and reporting, NewsU offers more than 250 free and low-cost courses for anyone who wants to improve his or her journalism-based skills - http://about.poynter.org/training/online-training
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Sign up for the following HERE.
“Dual Transformation: What is the Prediction for ‘Transformation A’?” progression
Tuesday, March 21 | 3-3:45 p.m. ET
Three years ago, we presented a webinar titled ‘Transformation A and Transformation B’ by Chris Lee, president of Deseret Digital Media, building on academic work done by his former colleague Dr. Clark Gilbert.
In this paradigm, ‘Transformation A’ refers to the continued innovation required of a legacy business (i.e., print newspapers, radio stations, TV stations, directories…), while ‘Transformation B,’ refers to the creation of new businesses that at a certain point compete with the legacy business (i.e., news websites, OTT channels or apps).
Two simultaneous routes are required of companies facing this kind of disruption: 1) Transformation A must “right-size” its cost structure to the new, reduced size of the opportunity ahead, while innovating ways to maintain relevance in a new environment; 2) Simultaneously, Transformation B must build entirely new business models that work within the new environment.
How should organizations readjust for the future? We’ll take a fresh look at this theory on this webinar.
Presenter: Chris Lee. President, Deseret Digital Media
‘Facebook Branded Content Posts: What you need to know!’
Tuesday, April 11 | 3-3:45 p.m. ET
Join us for this educational webinar on the hottest new trend in digital revenue growth: branded content posts on Facebook. Local media companies around the country are directly monetizing their social media pages and you can too. Social News Desk Founder, and former newsroom manager, Kim Wilson will explain how Facebook’s new branded content rules apply to your newsroom’s social posts. Write great content, post it on Facebook and charge an advertiser to sponsor the post – tune into this webinar to find out how to get started!
Presenter: Kim Wilson, President/Founder, Social News Desk, Inc.