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<div class=history><i>Serving Virginia Newspapers<br> Since 1881</i></div>
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    <title>VPA Wiki</title>
    <link>http://www.vpa.net/index.php/wiki/</link>
    <description>VPA Wiki</description>
    <dc:language>en</dc:language>
    <dc:creator>scottb@vpa.net</dc:creator>
    <dc:rights>Copyright 2007</dc:rights>
    <dc:date>2008-05-01T13:32:07-05:00</dc:date>
    <admin:generatorAgent rdf:resource="http://expressionengine.com/" />
    

    <item>
      <title>Using the Wiki</title>
      <link>http://www.vpa.net/index.php/wiki/Using_the_Wiki/</link>
      <guid>http://www.vpa.net/index.php/wiki/Using_the_Wiki/</guid>
      <description><![CDATA[<p>You must register and log in to use this feature. Register via the link above this article or use the Login link in the navigation bar at the top right of this page.
</p>
<p>
Once logged in, click on Edit in the upper right to edit a page.
</p>
<p>
To create a page, enter a name in the box in the lower left. Then click on Edit to begin writing and click on Submit below to save it.
</p>
<p>
Adding an article to an index requires the use of brackets around the file name you create. See the main Wiki index page in the Edit mode for examples.
</p>]]></description>
      <dc:subject>Using the Wiki</dc:subject>
      <dc:date>2008-05-01T13:32:07-05:00</dc:date>
    </item>

    <item>
      <title>Surprising Advertising</title>
      <link>http://www.vpa.net/index.php/wiki/Surprising_Advertising/</link>
      <guid>http://www.vpa.net/index.php/wiki/Surprising_Advertising/</guid>
      <description><![CDATA[<p><a href="http://www.vpa.net/index.php/wiki/Category:Advertising/" title="Category:Advertising">Category:Advertising</a>
<br />
Next time a customer tells you that newspaper won&#8217;t work for them, tell them you will run the ad below for them for free in your next paper. When the customer says there is no way they will run it, then ask them why.
</p>
<p>
The answer will always be &#8220;because I am not going to give away all of that money.&#8221; Then ask the customer &#8220;If the newspaper won&#8217;t work for you then why are you worried about giving away the money?&#8221;  Try it!
</p>
<p>
Ad reads
</p>
<p>
Wanted This Saturday
<br />
*3 People To Get Free Money 
<br />
Be At John Doe Ford
<br />
10:00 A.M.
<br />
First 3 people will receive
<br />
$1000 dollars cash!
<br />
1233 Money Lane South Hill, VA
<br />
*All you have do is show up!
</p>
<p>
Baretta Taylor
<br />
Advertising Manager/ CO - General Manager
<br />
&#8220;Meet Your Goals With A Great Ad!&#8221;
<br />
The South Hill Enterprise/The Lake Gaston Gazette
<br />
434-447-3178 EXT 230
<br />
btaylor@southhillenterprise.com
<br />
www.southhillenterprise.com
</p>]]></description>
      <dc:subject>Surprising Advertising</dc:subject>
      <dc:date>2008-04-29T14:16:57-05:00</dc:date>
    </item>

    <item>
      <title>Category:Advertising</title>
      <link>http://www.vpa.net/index.php/wiki/Category:Advertising/</link>
      <guid>http://www.vpa.net/index.php/wiki/Category:Advertising/</guid>
      <description><![CDATA[<p>Submit your advertising article. All articles are open to editing and contributions from registered users.
</p>]]></description>
      <dc:subject>Category:Advertising</dc:subject>
      <dc:date>2008-04-29T14:08:43-05:00</dc:date>
    </item>

    <item>
      <title>index</title>
      <link>http://www.vpa.net/index.php/wiki/index/</link>
      <guid>http://www.vpa.net/index.php/wiki/index/</guid>
      <description><![CDATA[<p><b>Wiki Guidelines</b>
<br />
- <a href="http://www.vpa.net/index.php/wiki/Using_the_Wiki/" title="Using_the_Wiki">Using the Wiki</a>
</p>
<p>
<b>Advertising</b>
<br />
- <a href="http://www.vpa.net/index.php/wiki/Surprising_Advertising/" title="Surprising_Advertising">Surprising Advertising</a>
</p>
<p>
<b>Expression Engine</b>
<br />
- See <a href="http://www.vpa.net/index.php/wiki/why_Expression_Engine/" title="why_Expression_Engine">why Expression Engine</a> was used on this site.
<br />
- Here is how to create <a href="http://www.vpa.net/index.php/wiki/templates/" title="templates">templates</a> in Expression Engine.
<br />
- This brief tutorial explains how to <a href="http://www.vpa.net/index.php/wiki/create_a_weblog/" title="create_a_weblog">create a weblog</a> in EE.
<br />
- A tutorial on EE <a href="http://www.vpa.net/index.php/wiki/tags/" title="tags">tags</a>.
<br />
- Learn how to <a href="http://www.vpa.net/index.php/wiki/create_an_article/" title="create_an_article">create an article</a> in EE.
<br />
- This briefly explains the process to <a href="http://www.vpa.net/index.php/wiki/update_a_file/" title="update_a_file">update a file</a>.
<br />
- Implementing <a href="http://www.vpa.net/index.php/wiki/search_engine_optimization/" title="search_engine_optimization">search engine optimization</a>.
</p>]]></description>
      <dc:subject>index</dc:subject>
      <dc:date>2008-04-29T13:59:50-05:00</dc:date>
    </item>

    <item>
      <title>search engine optimization</title>
      <link>http://www.vpa.net/index.php/wiki/search_engine_optimization/</link>
      <guid>http://www.vpa.net/index.php/wiki/search_engine_optimization/</guid>
      <description><![CDATA[<p>Optimizing an ExpressionEngine site for search engines starts with a simple set of tags on the header file and in each individual template.
</p>
<p>
Let&#8217;s say the site has just one header used by all templates. First go to a template and view the embedded header tag. Add the variable below:
</p>

<p>
Change &#8220;Title of the Page&#8221; to the actual title. Do this for every template.
</p>
<p>
Now go to the header file and add this code:
</p>
<p>
&lt;title&gt;&#123;embed:page_title&#125;&lt;/title&gt; 
</p>
<p>
Save that page and view the results. You should see a new title on each page.
</p>
<p>
In order to add SEO keywords to a page, use this code on each template:
</p>
<p>
&#123;embed="site/header" page_title="Title of the Page&#8221; meta_keywords="keywords" &#125;
</p>
<p>
Change &#8220;keywords&#8221; to the actual keywords. Go to the header file and add this code below the title code:
</p>
<p>
&lt;meta name="keywords" content="&#123;embed:meta_keywords&#125;" /&gt;
</p>
<p>
Save the file and view the results. Obviously, you can add both the title and the keywords to each template at the same time.
</p>]]></description>
      <dc:subject>search engine optimization</dc:subject>
      <dc:date>2008-03-21T15:04:56-05:00</dc:date>
    </item>

    <item>
      <title>update a file</title>
      <link>http://www.vpa.net/index.php/wiki/update_a_file/</link>
      <guid>http://www.vpa.net/index.php/wiki/update_a_file/</guid>
      <description><![CDATA[<p>How to Update a File in Expression Engine
</p>
<p>
1. Log into the administrative console at http://www.vpa.net/sbxr0917/index.php
</p>
<p>
2. Click on the Edit tab near the top left.
</p>
<p>
3. Click on Filter by Weblog and choose the section of the site where your file exists.
</p>
<p>
4. Or enter a keyword from its title in the Keywords box, i.e. classifieds, and click Search.
</p>
<p>
5. Click on the resulting file name.
</p>
<p>
6. Make your changes and click on Quick Save to save it but keep working on it or Update to save it and exit the file.
</p>
<p>
7. Click on Log-Out in the upper right corner to exit the administrative console.
</p>]]></description>
      <dc:subject>update a file</dc:subject>
      <dc:date>2008-02-06T14:38:13-05:00</dc:date>
    </item>

    <item>
      <title>tags</title>
      <link>http://www.vpa.net/index.php/wiki/tags/</link>
      <guid>http://www.vpa.net/index.php/wiki/tags/</guid>
      <description><![CDATA[<p>Content in EE is displayed using html tags, while the functionality is displayed using Expression Engine tags. All EE tags begin with &#123;exp: and end with a the bracket &#125;.
</p>
<p>
For example, this tag displays the name of the weblog created in the previous tutorial: &#123;exp:weblog:weblog_name weblog="news"&#125;
</p>
<p>
The first part of the tag, exp:, tells ExpressionEngine that this is a tag. The second part, weblog, is the module that the tag belongs to, in this case the Weblog module. The third part (which not every tag will have), weblog_name, is the specific function from within the module that you&#8217;re calling; in this case the function to display the &#8220;Weblog name,&#8221; which is news.
</p>
<p>
The following combination of html, CSS and EE tags displays 10 news stories in the news weblog:
</p>
<p>
1. &#123;embed="includes/header"&#125;
</p>
<p>
2. &#123;embed="includes/leftnav1"&#125;
</p>
<p>
3. &lt;div id="maindisplay"&gt;
</p>
<p>
4. &lt;h2&gt;News&lt;/h2&gt;
</p>
<p>
5. &#123;exp:weblog:entries weblog="news" limit="10"&#125;
</p>
<p>
6. &lt;a href="&#123;title_permalink=news/article&#125;"&gt;&lt;h4&gt;&#123;title&#125;&lt;/h4&gt;&lt;/a&gt;
</p>
<p>
7. &#123;summary&#125;
</p>
<p>
8. &#123;/exp:weblog:entries&#125;
</p>
<p>
9. &lt;/div&gt;
</p>
<p>
10. &#123;embed="includes/footer"&#125;
</p>
<p>
Here is an explaination of each line:
</p>
<p>
1. Displays a page header that is pulled from a template called includes
</p>
<p>
2. Displays a left nav pulled from a template called includes
</p>
<p>
3. A CSS tag
</p>
<p>
4. An HTML tag that displays the name of the section
</p>
<p>
5. An EE tag that displays 10 entries (articles) that have been published within the news weblog
</p>
<p>
6. A combination of html and EE that displays the title and a link to the full  story
</p>
<p>
7. A summary of the story that is explained in our guide on how to publish a story
</p>
<p>
8. A closing EE tag that ends the display of any more stories.
</p>
<p>
9. A CSS tag that closes the first CSS tag
</p>
<p>
10. A footer that is pulled from a template called includes
</p>]]></description>
      <dc:subject>tags</dc:subject>
      <dc:date>2008-01-30T14:55:52-05:00</dc:date>
    </item>

    <item>
      <title>create a weblog</title>
      <link>http://www.vpa.net/index.php/wiki/create_a_weblog/</link>
      <guid>http://www.vpa.net/index.php/wiki/create_a_weblog/</guid>
      <description><![CDATA[<p>1. Click on Admin in the control panel
</p>
<p>
2. Click on Weblog Administration and then Weblog Management
</p>
<p>
3. Click on Create New Weblog
</p>
<p>
4. Fill in both the Full Name, such as Local News, and Short Name, such as local_news (always one word)  and click on Submit
</p>
<p>
5. Although other options are available for the sake of keeping this description brief and simple for sites that are new to EE, you now can move on to creating content that appears in the weblog.
</p>]]></description>
      <dc:subject>create a weblog</dc:subject>
      <dc:date>2008-01-30T14:26:52-05:00</dc:date>
    </item>

    <item>
      <title>templates</title>
      <link>http://www.vpa.net/index.php/wiki/templates/</link>
      <guid>http://www.vpa.net/index.php/wiki/templates/</guid>
      <description><![CDATA[<p>This guide assumes that Expression Engine has been installed on your server. The three most important concepts are templates, weblogs and tags. This guide in brief focuses on templates.
</p>
<p>
1. Log in to the console
</p>
<p>
2. Click on Templates and New Template Group
</p>
<p>
3. Fill in the name and Submit
</p>
<p>
4. Click on the new template group under Choose a Group. You will see an Index automatically created.
</p>
<p>
5. Enter this code:
</p>
<p>
    &lt;html&gt;
<br />
    &lt;head&gt;
<br />
    &lt;title&gt;My First EE Site&lt;/title&gt;
<br />
    &lt;/head&gt;
<br />
    &lt;body&gt; 
</p>
<p>
    &lt;h1&gt;The title of my post&lt;/h1&gt; 
</p>
<p>
    &lt;div class="entry"&gt; 
</p>
<p>
    Hello world! This is where my entry should show up. 
</p>
<p>
    &lt;/div&gt; 
</p>
<p>
    &lt;/body&gt;
<br />
    &lt;/html&gt;
</p>
<p>
6. Click on Update and then View Rendered Template
</p>
<p>
Note that this creates a main site template. It is possible to create templates for individual sections, such as news, which are known in Expression Engine as weblogs.
</p>]]></description>
      <dc:subject>templates</dc:subject>
      <dc:date>2008-01-30T14:09:14-05:00</dc:date>
    </item>

    <item>
      <title>why Expression Engine</title>
      <link>http://www.vpa.net/index.php/wiki/why_Expression_Engine/</link>
      <guid>http://www.vpa.net/index.php/wiki/why_Expression_Engine/</guid>
      <description><![CDATA[<p>The new VPA.net was built on a platform called Expression Engine. Information about the software can be found at ExpressionEngine.com. 
</p>
<p>
EE is worth considering for weekly and small daily newspaper Web sites because of its low cost (a commercial license is $250), simple way to update content and flexible template structure. It does require a high initial effort to create the site.
</p>
<p>
Once the site is set up, reporters and editors just log into the site, go to the Publish area, click on a site section name, paste their story and save it. The software will automatically update the index page with the new story.
</p>
<p>
The platform also has limited technical support provided through moderated message boards on ExpressionEngine.com.
</p>
<p>
Media General uses EE for most of its weekly newspaper Web sites.
</p>
<p>
Modules include forums, wikis, email newsletters, commenting, membership and galleries.
</p>]]></description>
      <dc:subject>why Expression Engine</dc:subject>
      <dc:date>2008-01-23T15:07:12-05:00</dc:date>
    </item>

    
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Mailing Address: Virginia Press Association, 11529 Nuckols Road, Glen Allen, VA 23059<br>
Phone: (804) 521-7570 • Fax: (804) 521-7590 or (800) 849-8717 
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<center> Copyright 2008 Virginia Press Association | <a href="http://www.vpa.net/index.php/rss/">RSS</a> </center>

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