Your leadership can provide the anchor your work force needs to succeed in today’s changing and storm-tossed waters. Angela Cornish, director of human resources for Media General’s North Carolina and Mid South markets, and Gwen Partenheimer, SPHR, a human resources manager for Media General, will lead this workshop.

Registration form - http://www.vpa.net/images/pdf/111110humanresources.pdf

Questions or to register via e-mail - Kim Woodward, 804-521-7574 - kimw at vpa dot net

Baretta Taylor
Group Sales and Marketing Manager
Womack Publishing - South Hill Group

Workshop will be led by Carolyn Cullen & Jim Gainey

Carolyn Cullen is the Regional Advertising Director for Central Virginia Newspapers and The Daily Progress in Charlottesville, Virginia. She is responsible for overseeing all advertising and pre-press operations for two dailies and four weeklies, their respective websites, as well as all commercial printing, specialty publications and marketing and promotions.

Prior to joining Media General, she spent nine years with Tribune Company in the Hampton Roads area of Virginia. She was responsible for directing the Advertising department’s multimedia sales and new business strategy as well as conducting all employee training for the Advertising department. She has also been a media buyer for an ad agency in Richmond and directed public relations and grant writing for the University of Richmond Women’s Resource Center.

Ms. Cullen holds a Master’s degree in Women’s Studies from the University of Minnesota. She received her Bachelor’s degree in Religion from Mary Washington College. She serves on the board of the Central Virginia Chapter of the American Marketing Association and is also a member of the Professional Development Committee at the Virginia Press Association. She is also a certified trainer of Integrity Selling and Integrity Coaching.

Jim Gainey is the advertising Director for the Northern Virginia Daily newspaper and nvdaily.com. Working with a staff of ten sales and clerical personnel who serve and sell to the counties of Shenandoah, Warren and Frederick as well as a few outlaying areas of the Shenandoah Valley. Jim has over twenty-five years in the sales and marketing profession. With over ten years selling experience with newspaper advertising and web advertising. Jim comes to the newspaper industry from a sales and marketing background and was a manager for Geneses Marketing overseeing five states. Prior to his marketing career he was a police officer in the US Air Force, Washington DC Capitol Police and the Prince Georges County Police Department.

Questions or to register - Contact Kim Woodward 804-521-7574 kimw at vpa dot net

Download a registration form http://www.vpa.net/images/pdf/100710_sales_event_flyer.pdf

Registration form - http://www.vpa.net/images/pdf/091610_ad_event_flyer.pdf

Questions or to register by e-mail:  Kim Woodward, kimw at vpa dot net - 804-521-7574

http://www.vpa.net/index.php/education/article/22961/  - for more information
http://www.vpa.net/images/pdf/08192010_Flyer_VPA.NET.pdf  -  registration form.

Cost is $70 for members, and the price is good for two staff members and includes lunch.

Additional questions?  Contact Kim Woodward, 804-521-7574 kimw at vpa dot net

One of the best things about VPA’s Community Journalism Workshop is meeting new journalists at the start of their careers — and meeting them again just a few years later as they collect awards and rise to leadership positions.
We’re just like you: We know it’s hard to justify spending extra on professional development when you must apply every dime you can to staying in the black.
But we know you’ve got someone in the newsroom who could benefit from a crash course in journalism basics. This is a bargain: Two days, one night, intense instruction from some of the best in the business, for just $99.
VPA has presented this valuable workshop since 2001, featuring veteran Virginia editors, writers and publishers. We cover the gamut:
Interviewing skills, storytelling, FOIA, photography, beat maintenance, writing ledes, one-on-one critiques and more. We’ll even follow up with your staffer in a few months to see how they’re doing.
A lot of us have presented together for years. We work hard and have a lot of fun. This year, we welcome a new team member whose name you might have heard: Daniel Gilbert, who earned the Bristol Herald Courier a Pulitzer Prize for public service with his investigative reporting.
C’mon. You know who you need to send. VPA needs at least 15 participants but we welcome plenty more.

Here’s a link for a registration form & agenda - http://www.vpa.net/index.php/education/article/14049/

http://www.vpa.net/images/pdf/2010-CJW-regis.pdf

Jeff Lester
News Editor, The Coalfield Progress
Presenter - VPA’s Community Journalism Workshop

The workshop is cosponsored by the Heritage Foundation, the Sunlight Foundation, the Thomas Jefferson Institute for Public Policy and the Virginia Press Association.

The class starts at 9:30 a.m. and generally finishes not later than 5 p.m. Participants must bring a laptop with Excel. A box lunch will be provided for all participants.

The workshop is free to VPA members but limited to the first 15 registered. Register - http://site.heritage.org/carr/enrollment-form.aspx  Be sure to click on the July 12 button during registration.

Contact Patrick Tyrrell, Research Coordinator, Center for Data Analysis, The Heritage Foundation, patrick dot tyrrell at heritage dot org, or Kim Woodward, Assistant Director, VPA, kimw at vpa dot net, for questions.

* * *

Course Agenda

9:30 - 9:45
Welcome and Introduction: Overview of Computer-Assisted Research and Reporting
Mark Tapscott, Editorial Page Editor, The Washington Examiner
Textbook: Computer-Assisted Reporting: A Practical Guide by Brant Houston, Executive Director, Investigative Reporters & Editors
9:45 - 10:20
Session One: Introduction to using Excel in reporting and research
Session Covers: Spreadsheet basics, calculating averages and percentages, using formulas, etc.?Session Goal: Become comfortable in using spreadsheets to analyze data
Instructor: Tapscott
Database: Mayor Campbell Staff Compensation

10:20 - 10:30
Break

10:30 – Noon
Session Two: Using Excel continued
Session Covers: Using sorting, filters, other Excel tools, plus a team application exercise
Session Goal: Building confidence in using Excel
Instructor: Tapscott
Database: Mayor Campbell Staff Compensation, Washington Metro Compensation

Noon – 1:15
Lunch Break

1:15 – 2:30
Session Three: Where to Find Data on the Web/Correlation
Instructor: William Beach, Director, Center for Data Analysis, The Heritage Foundation
Session Covers: Downloading data from web sites, putting data into Excel, understanding basics of correlation
Session Goal: Making effective use of Internet data resources

2:30 - 2:45
Break

2:45-3:30
Session Four: Analyzing campaign finance data
Instructor: Dave Levinthal, Communications Director, Center for Responsive Politics/OpenSecrets.org
Session Covers: Unlocked campaign finance data, how to access CRP/OS data resources, finding contributions by individuals, groups and industries, pitfalls of campaign data
Session Goal: Gain confidence in using campaign finance data and make maximum use of CRP/OS resources
Databases: CRP/OS Sample Data, Big Bundlers Sample, CRP/OS Data Dictionaries

3:30 – 3:40
Break

3:40 - 5:00
Session Five: Organizing an investigation
Instructor: Bill Allison, Investigative Journalist
Sunlight Foundation
Session Covers: Establishing priorities, focusing on manageable pieces, avoiding red herrings, etc.

Course Conclusion:
Graduation Certificates/Course Evaluations

Do you want your newspaper to be the focal point of your community?

Are you looking for ways to connect with Generations Y … and Z?

Can you be wacky, have fun AND make money all at the same time?

If you answered “Yes!” to any of the above (although we suspect you said “yes” to all four questions), you’ll want to attend the American Press Institute’s “Event Marketing: Creative Entrepreneurship” workshop, which will be held on Friday, June 4, at Virginia Press Association’s (VPA) headquarters in Glen Allen.

The one-day regional workshop, co-sponsored by VPA, will arm you with strategies and dozens of successful case studies to help you turn events into a powerful revenue stream.

The program has been designed to address the needs of and identify opportunities for all newspapers – from small weeklies to major metros.

Find out:

The essential steps for designing the most creative events that will have the greatest appeal to your market ... and make money.
How event marketing departments can generate substantial revenue … including some that make between $2 million and $4 million annually.
Ways to capture new audiences and enhance your brand and value proposition through events.
The keys to successfully creating and staging an event … and what pitfalls to avoid.
How to harness the power of social media to market your events.

Featured discussion leader William Cone is an international event marketing producer and consultant. For three decades, he has been involved with major promotions and causes in more than 1,400 cities and towns across North America and Europe. Cone has worked with dozens of newspapers and other media companies, corporations, marketing agencies, educational groups, governmental bodies and non-profit organizations on how to maximize revenue and publicity through events, promotions, partnerships and cause marketing.

Tuition is $150 and includes lunch.

WHO SHOULD ATTEND?

Those responsible for developing strategies for new revenue streams through events as well as those who design, manage and deliver special events for their organizations.

DETAILS

Workshop location:  Virginia Press Association
            11529 Nuckols Road
          Glen Allen, VA

Schedule:      Check in (8:15 – 8:50 a.m.)
        Morning session (9 – noon)
        Group lunch (noon – 1 p.m.)
        Afternoon session (1 – 3:30 p.m.)

For online registration, directions and other information, including nearby accommodations, go to this LINK on the API Web site, or:

http://www.americanpressinstitute.org/10/EventVirginia

Registration questions? Please contact Melanie Grachan at mgrachan at americanpressinstitute dot org or 703-715-3307.

Two days; one night; $99. It’s a steal.

We know you’ve got at least one reporter that would get a big boost in his or her skills by participating, not to mention a boost in morale.

Our core group of instructors includes editors, writers, and publishers you know, all veterans in the industry. We have conducted this workshop for nine years. Participants have given us good feedback we’ve used to improve it over that time. They consistently cite the interactive nature of CJW, which allows them to network with one another and get working solutions to real life challenges in journalism. One said it “started the fires burning again” and made him excited to get back to work.

This is bang for your buck — all good stuff every reporter needs: FOIA, interviewing, storytelling, beat maintenance, writing ledes, photography, and more ... all packed into one, intense program. Even those with a fair amount of experience say they learned new tips for the newsroom at the CJW.

Sign up now — you know who needs to attend. VPA needs a minimum of 15, but we’ve got room for plenty more. Thanks for considering this great opportunity for your staff. 

Here’s a link for a registration form & agenda - http://www.vpa.net/index.php/education/article/14049/

http://www.vpa.net/images/pdf/2010-CJW-regis.pdf

Anne Adams
Publisher, The Recorder
VPA Board of Directors
Founding Presenter of VPA’s Community Journalism Workshop