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09/02/2010

VPA / February 08, 2010

From POLITICO.COM
As we know, the snowpocalypse — are we still calling it that? — caused havoc across the D.C. area, with federal agencies still closed today.

And yet The Washington Post managed to deliver 400,000 to 450,000 Sunday papers, according to a representative. But for those who didn't get a weekend paper yet, 80 percent or more copies still undelivered should arrive by tonight. (In total, there should have been 642,000 delivered this past weekend).

Besides the print edition, the Post's Web site witnessed a surge in readers, reinforcing the idea that local papers should never overlook the public's appetite for up-to-the-minute traffic and weather.

The Post's site brought in twice the typical weekend pageviews, with a daily average of 16.4 million, according to the Post's statistics. Also, the local page was up 182 percent from a recent weekend, and the mobile site clocked in an additional 500,000 views Saturday.