Serving Virginia Newspapers Since 1881

Home · Advertising · Conferences · Contact · Forums · Membership · Services · Training · Search · Login

Here are results and guidelines for the VPA's annual contests.

See the VPA's stances on business and access issues.

Here is how to distribute public notices to VAPublicNotice.com.

Read Virginia newspaper job listings and also see daily and non-daily internships.

Online media index offers articles and other advice.

Here are select Photos of the Week from Virginia newspapers.

See guidelines about newspapers and the law and the Freedom of Information Act.

VPS can deliver your press releases to all Virginia newspapers.

News

Analyst: Expect Steep Local Drops

From Editor & Publisher

Newspapers could be particularly hard hit by a decline in advertising spending next year that will be steeper by local advertisers than national ones, a Goldman Sachs analyst predicted Tuesday.

In a research note, analyst Mark Wienkes grouped newspapers in with magazines, outdoor and radio as media expected to see ad spending off between 5% and 10%.

Ad spending could dip as low as the record declines seen in 2001, Wienkes said.

Local advertising will drop farther than national, he wrote.

For instance, he predicted cable networks will see a 1% drop in ad spend -- while local television stations could be off as much as 17%.

National ad spending will slow in the fourth quarter of this year, but will continue to benefit from new products and a fight for market share among traditional big advertisers.

Comment Submission Form

Name:

Email:

Remember my personal information Notify me of follow-up comments?

Please enter the word you see in the image below:

---

Mailing Address: Virginia Press Association, 11529 Nuckols Road, Glen Allen, VA 23059
Phone: (804) 521-7570 • Fax: (804) 521-7590 or (800) 849-8717