VPA Members Receive Discount for Online Software VPA members who buy ExpressionEngine online content management software through the association will receive a 10 percent discount on their purchase.

VPA Offers Web Site Support The VPA provides free Web site development help to member newspapers. Services include site design, project implementation, coding help, advertising support and general consultation. Contact Scott Bateman at (804) 521-7577 for more information.

Location of Ad on Page Impacts Revenue and Click Rate

Online advertising delivers results for customers and revenue for publishers based in part on one simple technique – the location of the ad on the page.

Newspaper Sites Boost User Content in 2008, study says

The top 100 newspaper Web sites have strongly increased their acceptance of user-generated content in 2008, according to a new report from the Bivings Group, a Washington D.C.-based Web design firm.

Simple Rules Help Improve Web Site Quality

Building a high-quality Web site requires following certain principles of online media design that used to be a matter of opinion. Now they are based on fact and experience.

Print Editors Lay Out Pages, Web Editors Optimize Them

One skill in particular is unique to print editors, while another one is unique to Web editors.

Market Your Web Site Outside of Newspaper to Build Audience

Effective promotion for a Web site requires more than house ads or news references, especially to reach younger, non-newspaper readers. Here are 10 simple – and free – tactics for driving more audience to your site.

New Statewide Portal Builds Web Audience and Advertising for VPA Members

The Virginia Press Association has launched a statewide news portal at http://www.headlineVA.com. We believe it is one of the first – if not the first – regional portals in U.S. sponsored by a state press association.

Google Provides 4 Useful Tools for Any Newspaper Site

Newspaper sites with limited online budgets will find excellent advantages with four Google tools that are free and easy to use.

Manage Your Web Site Like a Library

Managing content on a Web site requires thinking like an editor – but also like a librarian. Important lessons in the online environment keep repeating themselves.

RSS Distributes Your Content Throughout Internet

You may have heard of RSS, which stands for Really Simple Syndication. And it is � a really simple way of distributing your content throughout the Internet and getting more audience for your Web site as a result.

Guidelines for Online Newspaper Staffing

You don't have time for your Web site. You don't have enough staff. Should you hire someone to work on it? How can you hire someone when budgets are being cut?

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