May 1, 2014: Advertising RoundtableVirginia Press Association and Southern Newspaper Publishers Association will join forces for an Advertising Roundtable on May 1, 2014. This session designed for ad manager and directors, will be moderated by Cindy Morgan, publisher of The Progress-Index in Petersburg.
Dec. 5, 2013: Sales Leadership Workshop – Motivating, Managing and MoreCarolyn Cullen, the former Regional Advertising Director for the Central Virginia Media Group, will lead a Sales Leadership Workshop that will include information on setting expectations, coaching, managing and delegating. VPA member can send two people for the price of one.
Save the date: CJW 2014Mark your calendar for CJW (Community Journalism Workshop) 2014. Details are pending.
May 8, 2014: What Makes An Effective Digital or Print AdAdam Cook, director of research & development with Pilot Media, has more than 14 years experience in brand, content, advertising, marketing, consumer and media research.
Dec. 12, 2013: Legal issues for journalists arising from new comm technologiesVirginia Tech Professor W. Wat Hopkins to lead Virginia Newspaper Academy on legal issues for journalists arising from new communication technologies.
May 15, 2014: Engaging the young audienceVirginia Tech Professor Jenn Burleson Mackay will lead a Virginia Newspaper Academy on how to engage the young audience.
June 4: 2014: Sales Training for the World of Digital MediaPlan ahead. Virginia Newspaper Academy will offer a free workshop on Sales Training for the World of Digital Media.
Allan Barmak leads The Barmak Group, a sales consulting and training firm which leverages 20 years of sales experience in digital media.
Training Session Hotel Accommodations
Training - Webinars For Newspaper Employees
VPA partners with the Inland Press Association, ONLINE MEDIA CAMPUS, a partnership of the Southern Newspaper Publishers Association, the Iowa Newspaper Foundation, VPA and other press associations throughout the United States and Canada and LocalMedia Association. As part of these partnerships VPA members are able to participate in these webinars at special VPA member prices. Registration is handled directly with Inland, Online Media Campus or LMA.
Expert Advice: Ask the Columnists
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Advanced Sales Certification Course From LMA
The Advanced Digital Sales Certification Course consists of 26 modules (self-paced videos and assessments) that prepare an advertising sales professional to successfully present effective advertising solutions that drive client-value and generate measurable sales-results. The Advanced Digital Sales Certification Course offers tactical approaches to selling digital products and using social media to increase qualified leads. Upon successful completion of the course, the sales professional receives a certificate to certify compliance with the LMA standards of Advanced Digital Ad Sales.